PRODUCT MARKETING & B2B CONTENT CONSULTANCY SERVICES
Partner with an freelance consultant for maximum business impact.
PERSONA RESEARCH & IDENTIFICATION
Understanding your customer persona is an integral stage in marketing your brand, product and services. If you don’t know who you’re selling to, how will you be able to talk to them?
Research: Define your optimal buyer personas by product through customer and prospect interviews.
Framework: Keep your teams organized and focused with a full framework of buyer personas by product.
Application: Enable sales, marketing and product teams on your buyer personas and their consumer journey by plugging KFG Consult into your organization.
MESSAGING & POSITIONING
Knowing who to talk to is one step, but successful brands know what to say to move audiences, clients and prospects through the marketing funnel.
Framework: Build the messaging and positioning framework for your brand and products aligned with customer personas, verticals or industry targets.
Enablement: Expand on a messaging framework with short or long-term enablement support across sales, marketing and other internal teams.
B2B CONTENT STRATEGY & DEVELOPMENT
Building an effective B2B content strategy can be a tricky endeavor especially if you’re unable to staff a content team, or need extra support in a busy quarter.
Strategy: Construct a strategic plan that resonates with your target audience to engage by month, quarter or year.
Development: Create a data-first approach to whitepapers, reports and presentations - fully designed or copy to pass to your in-house designers.
Activation: Lead your activation strategy with email, blog, social copy and video content development to ensure engagement.
GET IN TOUCH
Need something else or ready to get started?
We'd love to work with you on all of your product marketing and content strategy needs. Fill out the form to get in touch today.